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The Forrester Wave - Enterprise Marketing Software Suites (2021 Q2)

Gartner/Forrester etc EC/Digital Marketing

Enterprise Marketing Software Suite (EMSS)

go.forrester.com

Evaluation

Leaders

  • Adobe
  • Oracle
  • Salesforce

Strong Performers

  • SAS
  • IBM
  • Experian Marketing esrvices

Contenders

  • Marketo (Abodeに買収)
  • Teradata Marketing Applications
  • SAP